The process of looking around wholesale Jewelry Accessory Market
I will explain in writing the process of going around Namdaemun Market by a person with 6 years of experience in operating a retail store.
First, earrings, necklaces, rings, hair...I'm visiting a wholesale store to buy a light. In fact, I only go to wholesale stores that I usually go to when I'm in my 6th year.
In other words, you will only visit regular stores. I think I traded about 30 to 40 stores.
If you run a retail store, there is a price range suitable for the commercial district (shopping mall). So if I try to match the price, I can't go to places where the wholesale price is too high, but I only look for a price range that fits the selling price at the store. So I found about 30 to 40 things.
But I went around Namdaemun Wholesale Shopping Center If you look at it, you suddenly notice a wholesaler that fits the purchase price range. That's how one or two stores gradually increase.
First of all, when I go to Namdaemun Wholesale Market, I don't have time to look around, so I go to regular stores first. I quickly go to a regular store to repurchase a popular product in advance.
And then we shout.
"Give me the board~"
I went to the wholesale store and chose the product to buy, but there is no place to put it. So I ask for a "plate" for the product I chose. And then you put the product you chose on the plate.
Actually, if you go to Namdaemun's regular wholesaler often, how many is the minimum quantity? How much is it? I don't ask you one by one. The minimum quantity per design is all the same and I know the approximate price range.
I just take out 2-3 products by design and put them on the plate. And I don't wait for the product to be prepared, but I go to buy it from another wholesaler right away. Gone with the wind without saying a word.
Or say, "I'll be back later." Then, of course, the store keeps the product after packing the product I chose.
And I go to another regular wholesale store. I'm going to act again. Actually, did you get a new product?"* I don't even say things like this. I just look through it with my eyes and buy it if I see something, and if I don't, I just pass it.
That's how I drink iced Americano. Suddenly, they say they get something to drink, but if it's a regular company they go to often or if they have a large number of purchases, the wholesale stores say this.
"Would you like some coffee?" Do you want some coffee?"
"Yes.. Thank you"
Then, I get a drink.
In other words, coffee is served as a service, but in fact, even after six years of experience, it is burdensome to get coffee. Of course, if you're going to buy a lot, you can just drink it confidently, but I think the amount will be a little small today.I drank a lot if I wanted to."* That's what I refuse.
We usually order coffee from this store and that store if you have a lot of orders when you do business often or when you order once, we order coffee from this store and that store.
However, if I get coffee, I feel like I need to buy more, and I often buy more. At the same time, like a city carrying Starbucks coffee, I walk around Namdaemun Accessory Shopping Center with coffee in one hand.
Of course, when you go to places where there's no deal, you get the same question as everyone else.
"Business"... Or "Where do you do it?"
People who are just starting to get scared here. And I'm thinking about what to say. But the more beginners, the longer they talk to explain. But you don't have to worry.I'm a little nervous at first, but if you go to Namdaemun Wholesale Market for a little while, you'll find it's nothing.
And then you start to answer in this short way.
"Store," "Internet," "Shopping Mall," "Business"
If you have 6 years of experience, you don't ask such questions because your face is a bit familiar, but if you keep looking at things, you ask me.
"Do you do business?"
I think I only asked three questions when I was choosing a product for wholesale purchase of earrings.
'What's the price?' 'Is it Nickel free' 'What's the material?"
The reason for asking the price is to see the overall price level of the store. So, I ask for the price with a product that is a general product design and may be in other stores. That way, the price of the store will be determined whether it is determined.
In other words, considering the general selling price of my store (shopping mall), it is to see if the purchase price is correct.
Considering the purchase price and sale price of Namdaemun, customers will find that there is a price range that they prefer when running a store or shopping mall. For example, if the selling price is between 8,000 won and 9,000 won, I think the purchasing price is about 1/3.
In other words, it is based on three times the input price. In fact, offline stores charge three to four times the wholesale cost. The Internet is so competitive. It's down to 1.8 times the cost.
However, even if it is an Internet shopping mall, I saw a shopping mall that uses a model-wearing cut like a brand, and if the site is made pretty, even if it is the same Namdaemun item, I put it up to five to eight times. You might think that I put too much margin, but the sales of the shopping mall were pretty good.
Although it is the same Namdaemun product, consumers often perceive it as a brand depending on how they sell it.
When I run a store, there is a market atmosphere where the local commercial district itself should not exceed 10,000 won, so I usually buy the purchase price between 2,500 won and 3,000 won. It's because we have to sell it 3 to 4 times the purchase price.
However, if the real design is good and pretty, I choose the one with a high purchase price, thinking of selling it slightly higher than the other price range.
In fact, there are many similar price ranges in the store, but expensive things need to be mixed in between to help increase sales strategically. However, there is a selling price range that is mainly targeted, so even if you go to Namdaemun Accessories Wholesale Store, you have no choice but to look for that price range.
In fact, are offline stores nickel free? I don't really care if it's nickel. Because customers don't often ask around, offline stores only care about the pretty design or the material of the earring needle.
However, Internet shopping malls need to write down the materials and ingredients on the detailed page, and there are regular customers, so they ask the wholesaler for more detailed information on the materials and materials.
I go around every store to pick out the items I need. And I go around the wholesalers I ordered, pay for it "Give me the product" and collect the packaged product at once.
For your information, beginners ask one more question. You don't have to ask, but at first, you ask because you're curious. They can be questions that reveal that you are a beginner who has just started.
" How many should I buy?"
" What's the minimum quantity?"
" How do I do the tax invoice?"
I can't even ask this question.
"Can I get a card?" or "Can I get a cash receipt?"
" How many should I buy?"
" What's the minimum quantity?"
→ Generally, you can buy 3 or more per design
" How do I do the tax invoice?"
→ You can request a tax invoice by paying 10% VAT by the end of the month or the beginning of the month.
" Can I use a card?" → No.
" Can I get a cash receipt?" → No. We'll issue a tax invoice at a time later.
In fact, there's nothing much when you go to Jewelry Wholesale. The first one or two times are awkward, but later on, you get used to it quickly. At first, it feels awkward and scary to the people of the wholesale store. When I ask some questions, they seem to be giving me a hint, so I get timid and lose confidence.
But everyone is the same at first. So did I. I pretended to know even though I couldn't ask because I wanted to ask. It's all the same.
It's natural to be nervous at first, and you just need to know that you'll adapt quickly anyway.
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